Works

My client runs an Instagram account that informs Tucson parents about upcoming activities for their young children. With that in mind, I wanted to create a brand image that looked kind, approachable, and age-appropriate for small children. This project allowed me to explore using more illustration and art in my projects. I had so much fun working on these designs and letting my creativity run free!

Inner Matter is a luxury spa brand, focused on deep rest and inner balance. The feeling is warm, grounded, and soft. My goal for this redesign was to emphasize that luxury feeling without making it feel unapproachable for new customers. This brand design was done as part of a competition and for my portfolio.

My client wanted to put their own personal touch on the business they were acquiring. The business was established in 1986, so its branding was in desperate need of a refresh. I created this brand identity to simplify and modernize the original logo's concept, thereby maintaining brand equity while appealing to new customers.

This project was an exploration of custom type, bold colors, and designing a full brand suite. I love celebrating femininity with bold, confident colors. This brand celebrates self expression, especially for young teenage girls who are discovering who they are. Glitter Girl is teaching these girls that makeup is not for covering up, it's for expressing who you are without hesitation!